Whole Foods Market – Values Matter

  We love when we get a call from Whole Foods, because it almost always means we’re going to be spending our days outside interacting with small farmers (often returning home with armfuls of fresh produce!) We spent the hottest two weeks in June doing just that. And despite the oppressive heat and crazy early mornings in search […]

Behind the Scenes – “Homeplace Under Fire”

We both grew up around farms – Catherine was raised on a small farm in the outskirts of Charlottesville, VA, and Elena grew up in rural Iowa. But not until this project did we truly understand the challenges and hardships that family farmers have faced and continue to face in the U.S. Through the stories of […]

Eastern Carolina Organics, for Whole Foods Market

  We’ve said it before, and we’ll say it again. We love it when Whole Foods calls with a project. Partly because it means a day on the farm is in our near future. But it’s also because they really get story (and beautiful visuals). Our partner over there also really gets distribution and does […]

Homeplace Under Fire – Farm Aid

  Homeplace Under Fire is the story of American farm advocates and their thirty-year fight to keep family farmers on the land. The Farm Crisis of the 1980s drove hundreds of thousands of family farmers into foreclosure. Out of that crisis came a group of courageous farm advocates, many of them women, who stood up […]

Melleray Farmstead

Don Byrne and his family live off the grid in 12×12 cabins on the edge of the woods near Pittsboro, NC, with no electricity or indoor plumbing. And they love it.