Values storytelling for Whole Foods Market We worked with Whole Foods Market to create a video campaign featuring farmer, grower, and maker stories. In each video we wanted to move past the standard description of the product and instead uncover a unique story or anecdote that would create a feeling that communicates the intangible nature …
We both grew up around farms – Catherine was raised on a small farm in the outskirts of Charlottesville, VA, and Elena grew up in rural Iowa. But not until this project did we truly understand the challenges and hardships that family farmers have faced and continue to face in the U.S. Through the stories of …
We’ve said it before, and we’ll say it again. We love it when Whole Foods calls with a project. Partly because it means a day on the farm is in our near future. But it’s also because they really get story (and beautiful visuals). Our partner over there also really gets distribution and does …
Eastern Carolina Organics, for Whole Foods Market Read More »
Homeplace Under Fire is the story of American farm advocates and their thirty-year fight to keep family farmers on the land. The Farm Crisis of the 1980s drove hundreds of thousands of family farmers into foreclosure. Out of that crisis came a group of courageous farm advocates, many of them women, who stood up …
Don Byrne and his family live off the grid in 12×12 cabins on the edge of the woods near Pittsboro, NC, with no electricity or indoor plumbing. And they love it.
Video produced for Whole Foods, about the work one man and his Floyd, Va., honeybee sanctuary are doing to educate people on sustainable beekeeping and the importance of the honeybee.
Felix Vargas came to North Carolina as a teenage migrant worker. 30 years later, he is a U.S. citizen and runs his own farming operation. Vargas Farms grows a variety of fruits and vegetables on about 700 acres of land in and around Cleveland County, North Carolina.
Ann Campbell, Janice Lindley, and their brother, Sammy, grew up on their parents’ Chatham County dairy farm. Facing a growing global market and the death of their brother, Ann and Janice had to think creatively to keep their family farm going for the next generation. In 2012, Lindley Dairy was awarded a Rural Advancement Foundation …
Jason and Sarah Smith never dreamed they’d be farmers. They now own 13 acres of land where they grow vegetables and cut flowers, and are diving into livestock with a multispecies rotational grazing system. In 2012, Fox Squirrel Farms was awarded a Rural Advancement Foundation International (RAFI) grant to design and implement a silvo-pasture system …
Jeremiah Dixon is a young farmer who looks to his elders for their experience and wisdom. But he is also motivated by a desire to prove to the skeptics that he can revitalize this Eastern North Carolina land through sustainable farming. In 2012, Dixon Family Farms was awarded a Rural Advancement Foundation International (RAFI) grant …