approach and philosophy

a deeper look at our thoughts on storytelling

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Create Online Events That Connect With Your Audience

Whether you’re organizing intimate donor meetings, educational conferences, or large political action events, this article will guide you through some of the key strategies for reimagining your online event by leveraging powerful video content.

4 Questions We Ask in Every Interview

Everybody knows that most videos are edited—the filmmaker or editor takes the best parts of an interview and creates a succinct and (hopefully) compelling narrative.

Weak Videos vs. Strong Videos

Today, video is by far the most sought-after way to communicate online. It makes up 70–80 percent of all consumer traffic. And while there is