Whether you’re organizing intimate donor meetings, educational conferences, or large political action events, this article will guide you through some of the key strategies for reimagining your online event by leveraging powerful video content.
I recently got an email from a friend who was looking for some advice on a video project her organization needs for their anniversary gala NEXT October. Not this October. October 2019! I basically did a cartwheel before replying with high fives of congratulations for being so on the ball. It’s not surprising that this kind of forward-thinking is not the norm. Most people working for mission-driven organizations have so
Today, video is by far the most sought-after way to communicate online. It makes up 70–80 percent of all consumer traffic. And while there is a lot of emphasis on the importance of organizations having videos to share work that’s being done, there’s not as much emphasis on the quality of videos being produced - videos that don’t just talk about an issue or an organization, but show the importance of the
Everybody knows that most videos are edited—the filmmaker or editor takes the best parts of an interview and creates a succinct and (hopefully) compelling narrative. What we don’t often talk about is the work that goes into crafting questions to elicit stories. The way you ask a question drastically changes the response you get. There are countless ways to craft questions, but one word that we use over and over
Register for the free “Design Yourself” webinar, storytelling edition, we’re co-hosting (December 5, 1-2 p.m. EST). When Elena and I were first considering launching our own business, we heard a lot of warnings from other creatives about how much of your time goes to working on the business itself. They would say this in a “Ho-hum, if only we could all just be holding cameras and traveling the world everyday,
Editing The New York Times Planet Fat project When we started talking to the New York Times enterprise video team about editing a project they were producing, we knew the footage we were going to be handed would be a) beautiful and b) thoughtfully captured. Catherine here, I want to spend a second digging into what I mean about footage that is beautiful and thoughtfully captured. There are the technical