INSIGHTS

Video planning

How Starting Early Will Make Your Organization’s Video Better

I recently got an email from a friend who was looking for some advice on a video project her organization needs for their anniversary gala NEXT October. Not this October. October 2019! I basically did a cartwheel before replying with high fives of congratulations for being so on the ball. It’s not surprising that this kind of forward-thinking is not the norm. Most people working for mission-driven organizations have so

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Weak Videos vs. Strong Videos

Today, video is by far the most sought-after way to communicate online. It makes up 70–80 percent of all consumer traffic. And while there is a lot of emphasis on the importance of organizations having videos to share work that’s being done, there’s not as much emphasis on the quality of videos being produced - videos that don’t just talk about an issue or an organization, but show the importance of the

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4 Questions We Ask in Every Interview

Everybody knows that most videos are edited—the filmmaker or editor takes the best parts of an interview and creates a succinct and (hopefully) compelling narrative. What we don’t often talk about is the work that goes into crafting questions to elicit stories. The way you ask a question drastically changes the response you get. There are countless ways to craft questions, but one word that we use over and over

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Elena Rue and Catherine Orr

Storytelling Webinar with Point Road Studios

  Register for the free “Design Yourself” webinar, storytelling edition, we’re co-hosting (December 5, 1-2 p.m. EST). When Elena and I were first considering launching our own business, we heard a lot of warnings from other creatives about how much of your time goes to working on the business itself. They would say this in a “Ho-hum, if only we could all just be holding cameras and traveling the world everyday,

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