National Audubon Society
bringing more voices to the climate conversation
Kenneth is a street-wear artist from Memphis, TN, and a student at Xavier University in New Orleans. He is passionate about art and the environment, and he is slightly obsessed with finding four-leaf clovers.
His story is a great example of how you can take what you love to do and apply it to the causes you care about.
For him, it’s fashion design and climate change.
Here’s how he puts it: ‘You don’t have to be a full-on environmentalist to make a change. My goal is to inspire people to find your own purpose within it.’
project context & Goals
Between polarized politics and the barrage of climate change headlines, many people have been driven farther away from the climate change conversation.
We created a series of videos for the National Audubon Society to depoliticize climate change by sharing stories that highlight people from different backgrounds who care deeply about the environment.
Our primary goal with any video concept is to marry strategy and storytelling – to create something striking that communicates the message while keeping a close eye on what makes a strong video story.
The National Audubon Society
Story Contributor: Kenneth Bell
Directors and Producers:
Cinematographer: Brynmore Williams
Colorist: Marika Litz
In addition to the Core Video, we created 1-minute versions of each Climate Conversation, as well as social media excerpts and still images to use on various platforms to expand the impact of the series.