climate conversations
benji's story

National Audubon Society
film production & story development

Young man in blue tshirt, walking through woods
Play Video about Young man in blue tshirt, walking through woods

From climate denier to climate activist

As a young teenager Benji Backer thought climate change was a hoax. 

Now he runs a conservation organization, the American Conservation Coalition, where he tries to bridge the political gap to find solutions to climate change. 

‘This is not about Republican or Democrat, conservative or liberal,’ he says. ‘If you don’t have both sides at the table, climate change will never be solved.’” 

project context & Goals

Between polarized politics and the barrage of climate change headlines, many people have been driven farther away from the climate change conversation.

We created a series of videos for the National Audubon Society to depoliticize climate change by sharing stories that highlight people from different backgrounds who care deeply about the environment.

You can view Kenneth’s story here and Jim’s story here

Our primary goal with any video concept is to marry strategy and storytelling – to create something striking that communicates the message while keeping a close eye on what makes a strong video story.

our client

The National Audubon Society

our role

Story Design
Film Production

Our team

Story Contributor:
Benji Backer

Directors and Producers:
Catherine Orr
Elena Rue

Jessey Dearing
Jesse Roesler

Catherine Orr
Elena Rue

Birds eye view of an orange and yellow kayak floating in a lake
Benji Backer as a kid, standing in front of the Washington Monument
Young man in blue shirt and khaki shorts, walking down a dock with a fishing pole in his left hand
small black bird in a rain storm

1-Minute Version

In addition to the Core Video, we created 1-minute versions of each Climate Conversation, as well as social media excerpts and still images to use on various platforms to expand the impact of the series.

Young man in blue tshirt, in woods, looking up at trees
Play Video about Young man in blue tshirt, in woods, looking up at trees