National Audubon Society
From climate denier to climate activist
As a young teenager Benji Backer thought climate change was a hoax.
Now he runs a conservation organization, the American Conservation Coalition, where he tries to bridge the political gap to find solutions to climate change.
‘This is not about Republican or Democrat, conservative or liberal,’ he says. ‘If you don’t have both sides at the table, climate change will never be solved.’”
project context & Goals
Between polarized politics and the barrage of climate change headlines, many people have been driven farther away from the climate change conversation.
We created a series of videos for the National Audubon Society to depoliticize climate change by sharing stories that highlight people from different backgrounds who care deeply about the environment.
Our primary goal with any video concept is to marry strategy and storytelling – to create something striking that communicates the message while keeping a close eye on what makes a strong video story.
The National Audubon Society
Directors and Producers:
In addition to the Core Video, we created 1-minute versions of each Climate Conversation, as well as social media excerpts and still images to use on various platforms to expand the impact of the series.