Eastern Carolina Organics, for Whole Foods Market

  We’ve said it before, and we’ll say it again. We love it when Whole Foods calls with a project. Partly because it means a day on the farm is in our near future. But it’s also because they really get story (and beautiful visuals). Our partner over there also really gets distribution and does […]

Whole Foods Market – Values Matter

  We love when we get a call from Whole Foods, because it almost always means we’re going to be spending our days outside interacting with small farmers (often returning home with armfuls of fresh produce!) We spent the hottest two weeks in June doing just that. And despite the oppressive heat and crazy early mornings in search […]

Whole Foods Morning

Whole Foods Morning

Whole Foods people know how to spend a Wednesday morning. Here are a few quick favorites from a chilly, and energy-packed morning at the Whole Foods Market grand re-opening celebration in Cary, NC.

Spikenard Farms Honeybee Sanctuary

Video produced for Whole Foods, about the work one man and his Floyd, Va., honeybee sanctuary are doing to educate people on sustainable beekeeping and the importance of the honeybee.

Brasstown Beef

Steve Whitmire’s family has been farming in the Blue Ridge Mountains of North Carolina since the early 1800′s. As a kid, Steve’s chore was to look after the lone family cow. Today Steve oversees a much larger herd of Angus/Braunvieh cattle on 1,000+ acres in Brasstown, North Carolina, ensuring they always have sufficient spring water, […]