Weak Videos vs. Strong Videos

Weak Videos vs. Strong Videos

Today, video is by far the most sought-after way to communicate online. It makes up 70–80 percent of all consumer traffic. And while there is a lot of emphasis on the importance of organizations having videos to share work that’s being done, there’s not as much emphasis on the quality of videos being produced - videos that […]

Storytelling Webinar with Point Road Studios

Storytelling Webinar with Point Road Studios

  Register for the free “Design Yourself” webinar, storytelling edition, we’re co-hosting (December 5, 1-2 p.m. EST). When Elena and I were first considering launching our own business, we heard a lot of warnings from other creatives about how much of your time goes to working on the business itself. They would say this in a […]

A Mini-doc to Accompany Groundbreaking Research

A Mini-doc to Accompany Groundbreaking Research

9 million people in the world die every year from pollution-related causes. But how often do you hear about pollution as a global health threat? Not very often, I imagine. In the U.S., most of us don’t see heaps of trash everywhere we look, or make a living by burning harmful metals in our backyard, […]

What We’re Watching /// Alex Blumberg – Creative Live

What We’re Watching /// Alex Blumberg – Creative Live

We’ve been watching this Creative Live course over our lunches recently. I just heard the above quote come out of Alex Blumberg’s mouth, and I love it. Finding the right person to be the subject of your video is one of the most crucial elements in producing a strong video. Often the default is to […]

What We’re Reading /// Winning the Story Wars

What We’re Reading /// Winning the Story Wars

  We first came across Free Range Studio a few years back at the Media that Matters conference at the Center for Media and Social Impact at American University (a conference we highly recommend, by the way). Free Range gave a great presentation that broke down classic storytelling techniques in a creative, compelling, and innovative […]