4 Questions We Ask in Every Interview

4 Questions We Ask in Every Interview

Everybody knows that most videos are edited—the filmmaker or editor takes the best parts of an interview and creates a succinct and (hopefully) compelling narrative. What we don’t often talk about is the work that goes into crafting questions to elicit stories. The way you ask a question drastically changes the response you get. There […]

Limited Enrollment Concept Workshop (now being offered online too!)

Limited Enrollment Concept Workshop (now being offered online too!)

So often people get hung up on cameras, software, and all the technical aspects of producing videos (which is understandable, there’s a lot to remember!) The problem is, when you’re distracted by cameras, microphones, and editing software, you miss the most important element of creating videos: powerful storytelling. This concept workshop strips away the technology […]

Storytelling Webinar with Point Road Studios

Storytelling Webinar with Point Road Studios

  Register for the free “Design Yourself” webinar, storytelling edition, we’re co-hosting (December 5, 1-2 p.m. EST). When Elena and I were first considering launching our own business, we heard a lot of warnings from other creatives about how much of your time goes to working on the business itself. They would say this in a […]

Editing the New York Times Planet Fat project

Editing the New York Times Planet Fat project

When we started talking to the New York Times enterprise video team about editing a project they were producing, we knew the footage we were going to be handed would be a) beautiful and b) thoughtfully captured. Catherine here, I want to spend a second digging into what I mean about footage that is beautiful […]